For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or service ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

A discussion on why catchy slogans and talking points often fall short in serious debates, and why strong arguments require ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America’s giant companies. For 17 ...

The theme of this year's Earth Day, Planet vs. Plastics, is certain to prompt some eye-rolling, to say the least, in the plastics industry. Beyond the alliteration, though, you can see why it might ...

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

FRANKFURT — In 2001, the German electronics retailer Saturn introduced the advertising tagline “Stinginess is cool!” — in German, “Geiz ist geil!” — and soon found it summed up the nation’s mood with ...