When developing branded campaign tactics and visual assets, care must be taken to develop consistent and effective imagery that upholds the brand. Using primary and secondary fonts, colors, ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

Hana Callaghan is the director of the Government Ethics program at the Markkula Center for Applied Ethics and the author of Campaign Ethics, A Field Guide. The opinions expressed herein are her own.

Elon Musk responded to the Trump campaign’s release of over 50 examples of Democrats’ rhetoric that allegedly “inspired assassination attempt” on former President Donald Trump. What Happened: On ...

Six months before Florida Gov. Ron DeSantis officially announced his presidential campaign, former President Trump launched his war of words against the rising conservative, enraging Republicans for ...

President Trump is planning to hold campaign-style rallies at which he will reveal obituaries of Americans who supposedly voted in the 2020 presidential election despite being deceased, a campaign ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Remember drip irrigation system you were taught at school wherein water was fed to the plants in small quantities? Drip email marketing is quite similar to this technique. Drip email marketing is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As our digital marketing agency, Louder.Online, has grown, we’ve been fortunate to work with ...

Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.

DUBAI, United Arab Emirates (AP) – Iran has emerged as a twofold concern for the United States as it nears the end of the presidential campaign. Prosecutors allege Tehran tried to hack figures ...