Most real estate agents I coach do not have a lead problem – they have a lead nurturing and conversion problem. Finding real estate leads is relatively easy. However, the fortune is in the follow-up, ...

The real estate industry is witnessing a shift in lead generation methods, with agents balancing traditional referrals and modern tech tools. While some brokers struggle to track lead sources, ...

Effective lead generation starts with identifying your target demographic and understanding where and how to reach them. Client referrals, social media marketing and SEO are useful strategies for ...

Real estate is considered an attractive investment option because of the potential benefits the market provides. When done right, buying an investment property can be an effective way to build wealth ...

The residential real-estate industry is seeing greater consolidation. Three years of abysmal home sales have made the residential real-estate industry hungry and territorial. Real-estate agents are ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. Will Baker is a full-time associate editor at Investopedia. He has over a decade of ...

Many investors assume that the only way into the real estate market is through buying rental properties or flipping houses, but those are just two strategies to consider. In fact, the alternatives are ...

Investment manager Barings is building up its real estate capabilities, agreeing to acquire one of the top female-led firms in the business. Charlotte-based Barings is set to buy Washington, ...