New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...

Three of the United Kingdom’s largest broadcasters have formed a unique partnership that aims to make it easier for small- and medium-sized businesses (SMBs) to launch and run ad campaigns across ...

Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

NEW YORK — For decades, the role of an advertising agency was integral in the development of effective creative including the :30 or :60 television advertisement. Now, proving ad shops remain relevant ...

NEW YORK--(BUSINESS WIRE)--Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions deliver the same value. In a climate of economic ...

The 2025 TV Key Facts by RTL AdAlliance, the international sales house of RTL Group, centres on the value of trusted media and local market specificities. While digital platforms account for around 76 ...

Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of ...

Featuring some of India’s most influential creative minds, the episode discusses television’s role as a statement medium for ...