As a business owner, it’s crucial to create and prioritize your company’s key messages. In addition to providing a clear, consistent branding experience for the consumer, key messages are also your ...

A sign on the west side of campus welcomes people to BYU. BYU emphasizes producing students and graduates with a commitment to serve. (BYU Photo) President Worthen announced BYU's new brand message in ...

For years, B2B brands invested more in sales and product than in brand marketing. The conventional wisdom was that superior specs and personal relationships would win the day. Today, however, it's ...

Mistakes are common in the business world. After all, failure often teaches us more about ourselves than success. However, all mistakes are not created equal. When startups make mistakes, the ...

Employees make powerful advocates because of their reach, their credibility, and the relevance of their audience. Most of your employees can reach hundreds, if not thousands of people. On social ...

The Financial Planning Association today formally rolled out a revamped website and branding message—the former aims to make it easier for members to access and interact with the organization’s ...

In addition to brand strategy services and conversion copywriting, KPCopy also provides a range of other marketing solutions. These include social media management, content marketing, and search ...

There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

In the above-mentioned scenarios – regardless of industry affiliation all involved lose. Brands waste their money and expose themselves to extreme risk with consumers when they are associated with ...

Branding and product marketing are among the most frequently used terms in marketing. While it may not seem like they overlap much at all, both are vital components of building and growing your ...