Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

In our collective experience in marketing, no topic has seemed to cause as much confusion as branding. People routinely throw out terms like “brand,” “brand equity,” “branding” and “brand strength,” ...

Some Xiaomi smartphone models are comparable to the latest iPhones in terms of functionality. Somehow, they cost three times less. Tory Burch accessories are also known as a luxury brand, but they are ...

Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

In today's fast-paced and highly competitive business environment, brand management has emerged as a crucial discipline for organizations across industries. A well-crafted brand strategy and effective ...

As companies, consumers, and investors know, brands have value, and that value is often material to investors. Along those lines, brand equity is something that Tesla has and that's a plus for its ...

Opinion: Marks & Clerk's Kirsten Gilbert says luxury brands must make IP protection central to their business models and ...

This is a preview. Log in through your library . Abstract In the current socioeconomic environment, brands increasingly need to portray societal and ethical commitments at a corporate level, in order ...

Crocs reported Q2 results nearly in line with Wall Street's expectations. Total sales growth remained positive but moderate. The provided Q3 guidance is cause for significant concern. Sales and ...