Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

What matters most is intention—thoughtful planning, clear storytelling and dependable marketing materials to ensure your ...

Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research from Advertiser Perceptions.

“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

McDonald’s earned the title of “Most Effective Brand” in the inaugural Effie Effectiveness Index, which ranks brands by measuring the results of 40 worldwide marketing and advertising competitions ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

As scrutiny around real-money gaming (RMG) has increased, brands are becoming more selective about where they invest. “Brands ...

For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breako ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...