In the automotive arena, there are several ways a manufacturer can set themselves apart from competitors. As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just that ...

Last year, Jaguar and Mazda presented updated versions of their respective logos. Jaguar went with a “seamless blend of upper and lower case” in a far-too-subtle nod to the British marque’s upcoming ...

Giugiaro M - BMW Always savvy in the marketing department, BMW already had one of the coolest logos in the car world with its distinctive blue-and-white roundel. But M-cars were something else. BMW's ...

For millions, purchasing a vehicle is one of the most significant transactions most people will ever make. Not only must new vehicles meet every safety and governmental regulation, but getting the ...

James has been writing about cars professionally since 2012. After a bruising period freelancing in his native UK, James spent six years in Dubai, starting his new life abroad as Web Editor for ...