Ad slogans help us determine the best products ... The catchphrase won various awards and was ranked in the Top 10 ...

Those phrases belong to Coca-Cola. That's the power of a good slogan. They're designed to stay with you (seemingly endless repetition through commercials and billboards don't hurt either).

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...