Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

If you go to a behavioral couples therapist, you can expect to leave with communication tools such as "I" statements, time-outs, and active listening. Behavioral therapy emphasizes the role of ...

Why do people sometimes fail to take actions they know could improve their lives—for themselves, their families, or their communities? Whether that’s waking up early for a morning workout, putting ...

Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

When the environment changes dramatically, animals from mollusks to crows can make big changes in their behavior that enable them to survive. For example, marmots and ground squirrels in California ...