Snoop Dogg and Martha Stewart are lighting up fans’ lives with a new collection from BIC that combines functionality and style. If you’ve ever imagined hanging out with the unlikely besties, you can ...

The new colors bring a fresh look to a classic design. BIC EZ Reach Lighters is launching a new color series: Pastel. EZ Reach Pastel brings a fresh look to the brand's classic design. According to ...

If you need a lighter and own a smartphone, Bic EZ Reach Lighters has a solution. The company’s limited edition “Hold the Phone” Case is launching ahead of the holidays, and two big celebrity names ...

"It was so much fun," Stewart tells PEOPLE. Martha Stewart/Instagram Martha Stewart's friendship with Snoop Dogg is the source of lots of laughs. Speaking with PEOPLE about the pair's latest ...

These pre-Super Bowl ads will run before, during and after the big game on AdBlitz, YouTube’s custom destination for watching Super Bowl ads They will also be active on YouTube Sports and YouTube NFL ...

The "Hold the Phone" Case by BIC EZ Reach Lighters is the brand's most recent cheeky creation, combining style and function for this season's most stylish accessory BIC EZ Reach Lighters are the ...

These small moments are the heart of the season and behind many of them is a simple, reliable spark. That’s where the BIC ...

BIC may have invested more in associating itself with the 4/20 celebration than any other brand. For the past several years, BIC has partnered with Snoop Dogg and Martha Stewart for memorable ...

In collaboration with SWED, a cannabis lifestyle brand founded by Snoop Dogg, the BIC EZ Reach Supper Club with SWED gives wine pairing, but with cannabis. This unforgettable dinner will offer guests ...

Posts from this topic will be added to your daily email digest and your homepage feed. Bic’s limited-edition Hold the Phone case keeps a disposable lighter close at hand. Bic’s limited-edition Hold ...