Vereigen Media’s insights indicate that the buying group-focused ABM performs best when it combines precision targeting with ...

According to Forrester’s (Nasdaq: FORR) report, The State Of Business Buying, 2026, generative AI is fundamentally reshaping how business buyers discover, evaluate, and purchase products and services.

The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back. The B2B buying journey is nothing like most consumer ...

Most consumer retailers recognize that online shoppers won’t bother with anything less than a frictionless experience—because they don’t need to. Business-to-consumer (B2C) companies are continually ...

More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market approach ...

Forty-nine per cent of B2B buyers prefer making work-related purchases on B2C websites, with 52 per cent expecting at least half of their purchases to be made online in three years’ time, according to ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...

The embedded payments revolution has already begun for consumers, changing the way people pay for goods and services online. Many businesses that sell directly to consumers use embedded payments—think ...

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...

Creativity drives purchases in B2B marketing and advertising, but many business decision-makers who participated in a study said most messages lack relatability, unique perspective and strong ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...