This final issue celebrates the success of the magazine, but, more importantly, introduces you to all that Propolis has to offer. This final issue celebrates the success of the magazine, but, more ...

In this age of multi-platform audience delivery, you might be forgiven for forgetting the power of print. This year has seen a resurgence of activity in the sector, following a couple of years of ...

In today’s age where quick digital impressions rule the roost, a well-placed magazine advertisement won’t seem as obvious. However, trust matters. It is something you build more effectively when you ...

MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI ...

Rethinking these assumptions can help marketers create content that better serves their audiences and supports long-term business goals.

According to the latest Technology Marketing Benchmarking Report from the UK’s B2B Marketing Magazine, email remains the most effective marketing tool in terms of ROI – but across the marketing mix as ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Taylor Cheek-Mundy is Director of Marketing at CHAMP Titles and leads marketing for CHAMP, ...

The "Take control" campaign, which promotes TNT's Express Import service, was awarded "Best international campaign" by B2B Marketing Magazine, a reference publication for the sector Online, December ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

For many revenue leaders, enterprise customers are a key growth lever, bringing with them large annual contract values and huge potential for account expansion. But connecting with enterprise buyers ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...