Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products.

Users in the US trying to access Apple’s online store right now are being greeted with a message inviting them to check back soon. Heres why.