Business Insider6y
Errol Morris on the making of Apple's "Switch" ad campaign
After watching Morris's 2002 Oscars short, Steve Jobs hired Morris to direct Apple's "Switch" ads. These ads featured people discussing their switch from the Microsoft Windows platform to ...
CRN10y
Microsoft Amps Up Apple Attack With Switch To Surface Campaign
Microsoft launched the site called "Making the Switch ... versus-MacBook Air ad campaign that launched earlier in 2014 with TV commercials. The campaign comes as Apple has enjoyed a growing ...
Pepsi1y
WATCH: Apple adds to ‘Relax, it’s iPhone’ campaign with two new ads
The campaign follows Apple’s recent ad which promoted its new software update, showcasing voice-preservation technology which allows users to recreate their voice to ensure that it’s” never lost ...
MacStories9y
Apple Launches New iPhone Ad Campaign With “Loved”, “Hardware & Software” Commercials
Apple has launched a new iPhone 6 ad campaign today, highlighting the integration of hardware and software, as well as the fact that people who own an iPhone are satisfied with their purchase.
Campaign2y
Apple targets 'the other 95%' with $50m ad campaign
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