After watching Morris's 2002 Oscars short, Steve Jobs hired Morris to direct Apple's "Switch" ads. These ads featured people discussing their switch from the Microsoft Windows platform to Apple.

Apple posted a series of five short videos to YouTube today encouraging consumers to switch to the iPhone. The spots, which are each just 16 seconds long, take place on a two-tone stage. The left side ...

Following the controversial iPad Pro ad, which caused Apple to step back from a broader campaign and even issue a rare apology note, the company seems to have lost its magic. It's now removing ...

Apple removed its ads from X after Elon Musk backed a series of antisemitic posts from far-right users on the social media platform. Around the same time, a new report found that ads from companies ...

Apple is taking aim at its browser ... Google recently launched its own ad campaign specifically targeting iPhone users, urging them to switch to Chrome. Additionally, new players like The Browser ...