An anonymous Apple store employee pulled back the curtain behind the company's impressive retail operation. He or she talked to Popular Mechanics about what it's like to be an Apple footsoldier on ...

While chatting with the store attendant, he allegedly asked Lafferty if he wanted a bag for his new AirPods. “I said, ‘No, ...

Apple Inc. plans to unveil a long-anticipated overhaul of the iPhone SE in the coming days, a move that will modernize its ...

In a long and detailed thread, an ex-Apple retail employee who helped launch Apple's in-store Concierge system details exactly why and how appointments made for support at in-store Genius Bars ...

Pam Danziger reports on retail, focused on the luxury consumer market. For years Apple has been way out front in imagining the possibilities of new retail experiences. Now with its ‘Today at ...

"We're taking additional precautions and frequently deep-cleaning our stores as well as conducting temperature checks for employees," Cook said. Apple has also closed down its retail stores and ...

Enjoy, a startup that wants to bring the Apple Store Genius Bar to you, was created by Apple's former retail chief Ron Johnson. Enjoy is a shopping platform that sells high-end electronic devices.