Jessica is a passionate content strategist and team leader across the CNET family of brands. She leads a number of teams, including commerce, performance optimization and the copy desk. Her CNET ...

Apple has a reputation for having some of the best advertisements in the world. Not only does Apple know how to make unique products that consumers lust for, but they know how to sell them to people ...

Whether or not OS X Lion shows up on the Mac App Store late next week, as All Things D believes, or on the 26th, as some Apple Store employees belive, one thing’s for sure: it’s coming before the ...

In July, Apple announced that its first-party print products would be discontinued at the end of September. The news took me by surprise. While features like iCloud shared albums and Photos app ...

As part of its iPhone 6 and 6 Plus ad blitz, Apple recently purchased prominent ad space in major print publications emblazoned with "actual size" images of the new hardware, giving readers a taste of ...

Apple is continuing its new 'Designed by Apple' branding campaign with a new two-page print advertisement spotted by 9to5Mac in the Toronto Star. It's likely the print campaign will extend to other ...

9to5Mac has pooled together some images of a new set of print ads from Apple. The ads show off the 7.9-inch iPad mini's Newsstand capabilities on the back covers of magazines like The New Yorker and ...

One of the first Apple print spots to feature its Siri virtual assistant popped up in the new issue of Rolling Stone magazine on Monday as part of an iPhone 4S advertisement. Twitter user Philip ...

During a lot of the early history of Apple, printed ads in magazines and newspapers were about the only way that the company could get the word out about whatever new technological advance they had ...

Apple is planning to cease its Photo Print Products service at the end of September, as spotted by 9to5Mac. The feature let users order albums, photo books, prints, and other items featuring pictures ...

When Apple holds a big event to announce new products–as it did yesterday for the iPhone X, iPhone 8, Apple Watch Series 3, and Apple TV 4K–the company tends to avoid negativity. Any downsides or ...