The executive's reaction to this mission statement was not positive. He took it as a sign that Apple has changed fundamentally--and for the worse--since Steve Jobs died. I don't know what Apple's ...

When Steve Jobs returned to Apple as CEO, he enlisted designer Jony Ive to help design one of its most iconic products and regain profitability.

After Steve Jobs returned to Apple ... he said. Their mission, to focus on making a product "for people," became the philosophy that gave Apple an edge over competitors. Ive put thought into ...