It does this through its network of Apple Genius Bars, located within brick-and-mortar Apple Stores. Each Genius Bar is staffed by what Apple calls Geniuses — customer service technicians ...

Apple Cider Vinegar is on its way to Netflix, and the six-episode series is based on the life of Belle Gibson.

News of a new artificial intelligence (AI) large language model (LLM) in China that could rival OpenAI's ChatGPT and other ...

The Genius Bar is for tech support only. If you want to learn how to use your products, Apple has other in-store options.

Apple this week added parts and tools for all M4 Macs to its self-service repair store in the U.S. and many European ...

In a long and detailed thread, an ex-Apple retail employee who helped launch Apple's in-store Concierge system details exactly why and how appointments made for support at in-store Genius Bars ...

The company's new AI features for the iPhone actually work On Monday, as part of its Worldwide Developers Conference, Apple unveiled software features for its various products, including the ...