Fruit Union Suisse, an association for Swiss fruit growers, revised its 100-year-old logo in 2011, and Apple argues this resembles its own previous logo.

Fruit Union Suisse is a Swiss association that promotes the interests of Swiss fruit growers from the past 111 years. Apple is making the association rethink its logo.

Apple has filed for a trademark in Swiss court to gain intellectual property right to apple fruits. If granted, this could potentially force a century old apple farming company to change their logo.

Apple’s fight over apple images: Why the tech company may force a 111-year old fruit company to change its logo Apple seeks IPR for images of actual apples in Switzerland, which could result in ...

Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable ...

Over the years, Apple has submitted trademark applications in dozens of countries to own the generalized image of 'apples.' ...

Apple and Prepear recently entered settlement talks over the meal planning app's disputed pear-shaped logo, a design which the tech giant maintains is too similar to its own iconic apple mark.

Apple is reportedly attempting to gain IP rights to images of apples in Switzerland. This could result in a 111-year-old fruit company being forced to change its logo.

Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable ...