Then in December, Apple rolled out its entrant to the category, Fitness+. The move enabled Apple to leverage the fitness tracking capabilities of its Apple watch and its music and TV businesses.

On September 15th, Apple announced its new at-home workout platform, Fitness Plus — a product that looks pretty similar to the Peloton app. Experts say it could actually help home-workout ...

Apple Fitness Plus is a clear challenger to Peloton, and it's a big part of how Apple plans to sustain the Apple Watch's growth over the long term.

About 45% of the respondents said they use a streaming home fitness service, the analyst said, adding that 23% of the respondents use a free service, 14% use Apple Fitness+, 10% rely on Peloton ...

Apple Fitness+ is a workout service that integrates the Apple Watch directly with an on-screen guided workout session, competing directly with Peloton Digital.

Last year, Apple announced you no longer needed one of the best Apple Watches to access the fitness platform, and yesterday they announced three new features, coming soon to the platform.

Apple's new subscription service, Fitness+, is attacking Peloton — but this will eventually prove to be a good thing for the company.

Apple launches a new streaming fitness service with guided workouts just for Apple Watch wearers.

Apple spotlighted some of the trainers from its fitness platform during the iPhone 13 launch event. Its trainers aren't household names like Peloton's, who have become celebrities in their own ...

Peloton has long been the biggest name in instructor-led home workouts, but now Apple Fitness Plus is offering a very similar service for a similar fee. So what are the differences, and which one ...

Apple will likely acquire the fitness company Peloton this year, a new hedge fund manager forecast claims. Deepwater Asset Management's annual ...