Apple has once again claimed the top spot as the world's most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion— 12% of the value of the entire top 100 list.

The company’s brand value reached $1.3 trillion, up 28% from last year’s report. As Kantar notes, Apple alone represents more than 12% of the total value of the Global Top 100.

TopBrand Union has released the TopBrand 2025 “Top 500 Global Brands list,” and Apple is in third place. Last year Apple ...

Tim Cook completes 14 years as Apple CEO, overseeing a more than tenfold rise in stock value and transforming Apple into a $3 ...

Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion). According ...

Unsurprisingly, some of the biggest names on any brand value list are also the largest companies on the planet. Names like Apple, Microsoft, and Google are undoubtedly going to be in the top five.

With a brand value of nearly $1.3 trillion, up 28% from the previous year, Apple is the only trillion-dollar brand in the ranking.

According to the report, three out of the five most valuable brands in the world are technology brands, including Apple with brand value of $574.5 billion (up 11% from 2024), Microsoft with brand ...