Apple surpassed Samsung last year. Now, Samsung has retaken the crown – at least for now.

Apple is one heck of a powerful brand name around the world. Photo: Ste Smith/Cult of Mac Apple’s been around for more than 40 years. However, it wasn’t until surprisingly recently that it became the ...

This month, Apple celebrates its 50th anniversary. Half a century since Steve Jobs, Steve Wozniak and Ronald Wayne designed a simple, affordable computer called the Apple I in Jobs’ garage. This was ...

Beats was acquired by Apple more than 10 years ago. The $3 billion purchase brought Beats’ headphone, speaker, and music streaming business into the Apple fold. At the time, the streaming service ...

Apple is proving to be the top dog in smartphones, with its Q4 2025 market share rising above other brands by a considerable amount. Apple is dominating the smartphone market with a market share that ...

Apple acquired Beats back in 2014, and it’s certainly been interesting to watch Apple’s varying decisions over the years. For the most part, the Beats brand has stayed completely intact. Beats Music ...

Apple on Monday announced an all-new version of Siri during its Worldwide Developers Conference, a move that could bring its roughly 15-year-old digital helper up to speed with rivals like ChatGPT and ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. According to a new Brand Finance study, Apple Inc.