Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.

Every tech giant is racing to embed AI in their most popular products. Like a high school prom, everyone is racing to find the right partner. Amazon may have found its “prom date” in a company in ...

Amazon will cut off Alexa integration with IFTTT on October 31st, breaking automations for anyone still using Alexa triggers and features in their applets. Amazon will cut off Alexa integration with ...

Amazon is set to release a revamped version of its Alexa voice assistant this October that will be powered by AI models from Anthropic's Claude, rather than Amazon's in-house AI technology, reports ...

Alexa was one of the pioneering names in the nascent voice assistant segment many years ago. However, its fate was very different from that of Google Assistant. While Google continued to invest ...

Amazon has announced important updates for Alexa+ integration across its entire ecosystem. The update introduces Alexa+ Greetings for Ring devices to manage visitors and deliveries. It also builds ...

Perhaps the coolest thing about Amazon's Alexa is its compatibility with thousands of gadgets. We picked a few that are ...

Available in India, the new Amazon Echo Dot Max and Echo Studio smart speakers come with upgraded audio, Dolby Atmos support, Alexa integration and smart home automation features ...

Amazon's strategy of setting low prices for Echo speakers and other smart devices, hoping to generate income elsewhere within the tech giant, hasn't paid off. Despite Alexa being in millions of ...