Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's director of market intelligence.

Dead Rails is a survival experience on the Roblox platform whose setting gives the vibe of Kabaneri of the Iron Fortress. In ...

Roblox Block Defense is a strategy game created by RedManta that has players attempting to build a base and protect it from powerful monsters. The goal is to construct a structure that can withstand ...

Are you a print subscriber? Activate your account. By Mike Lacey - 1 hour 1 min ago By Tim Nudd - 1 hour 27 min ago By Garett Sloane - 5 hours 15 min ago By Jon Springer - 8 hours 45 min ago 8 hours ...

Italian Brainrot has spread across TikTok, YouTube and Roblox, leading to viral hit ‘Steal a Brainrot’—but what is the ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...