Alaska Airlines announced the launch of optional facial ID verification at automated bag drop units at airports in Seattle and ...

Alaska Airlines' new bag tags, made by a company called Bagtag, can now also be used on Hawaiian Airlines flights.

But beyond combining the programs, Alaska has used this merger as an opportunity to take Alaska Airlines Mileage Plan in a ...

The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

Alaska Airlines is shuffling the deck with its popular Mileage Plan loyalty scheme. In a pitch to customers of both Alaska ...

A laska Airlines and Hawaiian Airlines have launched a joint loyalty program called Atmos Rewards and introduced a new ...