Ads generated by artificial intelligence are nearly indistinguishable from human-made ones, but new research shows they consistently underperform compared to human-made work when it comes to ...
12dOpinion
Why AI can’t match human creative work
Even when people can’t tell the difference between human and AI content, they usually prefer the human, studies show.
It’s not exactly a secret that many advertisers are using generative AI in their marketing, from producing copy to editing images. What isn’t always as obvious is exactly when those tools are being ...
Generative AI has made content creation infinite. It has also made the brand voice generic, with 70% of consumers saying they ...
The New Pressure Behind Brand Video Production A few years ago, a brand could make one polished video and use it across its website, paid ads, email campaigns, ...
Forbes contributors publish independent expert analyses and insights. Stanford Ph.D. covering human-AI psychology; founder of Viewpoints.ai. This voice experience is generated by AI. Learn more. This ...
Hello from your friendly human lawyers. If your marketing team is using generative artificial intelligence (AI) in advertising, the issue is no ...
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