Generative AI has made content creation infinite. It has also made the brand voice generic, with 70% of consumers saying they ...

Even when people can’t tell the difference between human and AI content, they usually prefer the human, studies show.

Successful companies integrate AI video into a structured marketing system where content is tied to clear objectives, ...

It’s not exactly a secret that many advertisers are using generative AI in their marketing, from producing copy to editing images. What isn’t always as obvious is exactly when those tools are being ...

The Generated Awards took place on May 27 in New York City, where the Generated Group presented 9 awards to AI video creators ...

The New Pressure Behind Brand Video Production A few years ago, a brand could make one polished video and use it across its website, paid ads, email campaigns, ...

Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization.

Hello from your friendly human lawyers. If your marketing team is using generative artificial intelligence (AI) in advertising, the issue is no ...