When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation ...

Consumers have become so inundated with commercial advertising that even the best products and services can get lost in the shuffle if not marketed properly. Pitching a product in commercial ...

Button is expanding into retail media, allowing brands to run e-commerce ad campaigns. CEO Michael Jaconi said that the tool addresses challenges in offsite retail media. Amazon, Microsoft Advertising ...

PR pro, president of Dalton Agency's Nashville office, author of “The Joy of Propaganda: The How and Why of Public Relations and Marketing.” Today, consumers demand that companies not only offer ...

While many travel companies are struggling to survive, Google has the resources to keep innovating and rolling out new products despite the travel advertising downturn. As with flights and hotels, ...

According to the matchup hypothesis, endorsers are more effective when there is a "fit" between the endorser and product (Kamins 1990). In the following article, two experiments, originally featured ...