Adidas Originals is partnering with the gaming lifestyle brand 100 Thieves to launch their first collaborative collection. Releasing May 31, the collection consists of apparel, footwear and ...

The metaverse may be yesterday’s news to the media, but its incarnations live on, even thrive. Just don’t use the “m” word. Call it gaming or virtual fashion instead — like Adidas’ latest ...

To celebrate the 20th anniversary of the Xbox console, Microsoft has teamed up with Adidas to create a special pair of kicks. As you’d expect, the design of the Forum Tech sneakers draws inspiration ...

Xbox has announced a new partnership with Adidas for console-inspired sneakers in celebration of the 20th anniversary of Xbox. While this is the first Xbox sneaker collaboration with Adidas, it will ...

Fashion brands with their own thriving Web3 communities and loyalty programs are now deepening their presence in the world of gaming. Following Lacoste’s recent debut on The Sandbox, latest into the ...

adidas is making its debut in FIFA Rivals, the officially licensed arcade-style mobile football game from FIFA and Mythical Games, launching globally on June 12. Through a new multi-year licensing ...

Located in Croydon, the state-of-the-art facility features a full-size football pitch, recording studio and gaming centre. adidas and Stormzy have teamed up to open #Merky FC HQ, a multipurpose ...

Add Yahoo as a preferred source to see more of our stories on Google. The metaverse may be yesterday’s news to the media, but its incarnations live on, even thrive. Just don’t use the “m” word. Call ...