You're currently following this author! Click to unsubscribe from email alerts. YouTube has been grabbing headlines for winning the war for TV, but Amazon is sneaking up behind it. Amazon's Prime ...

The retail giant has struck a deal with Warner Bros. Discovery so advertisers can target Walmart shoppers on linear TV.

On Tuesday, Nielsen reported that ad-supported content increased its share of total TV viewing in Q2 2025. According to Nielsen’s Ad Supported Gauge, which provides the broadest view of the portion of ...

Live sports advertising is set to become a more than $20 billion business in 2027, growing far faster than the broader television market even as audiences fragment everywhere else, according to a new ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...