Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share now, having ...

Kathleen from the Google team announced in the Google AdWords Help forums a feature that helps new or existing AdWords advertisers learn how to use the various Google AdWords user interfaces. It is ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...

Instead of you having to paid consulting fees, I’m listing 9 optimizations you'll be able to perform in your AdWords immediately no matter your skill level. There comes a time in every AdWords ...

I’ve shared some scripts about checking for AdWords basic mistakes and empty ad groups, but there are still many mistakes that can slip through the net. And even if your account is perfect, the world ...

Remember when Google AdWords was easy? Remember when all you needed was five minutes and a credit card to advertise to millions of people? Yes, those were the good old days, back in the early 2000s ...

Fellow SEM experts, how many times has this happened to you? A newbie joins your company (or a company with which your SEM agency is working) and is convinced that he is an SEM master. He’s read a few ...

Through years of developing and perfecting online marketing strategies, I have found that Google AdWords is an effective way to drive traffic to your website. Unfortunately, it can also be a huge ...

We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features that were released in 2014. But even before 2014, there ...