OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

WebFX reports on the rise of AI search ads, now embedded in AI-generated answers by OpenAI and Google, transforming how ...

Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. On Thursday, Roku announced two new ad formats to help brands get in ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By E.J. Schultz - 1 hour 12 min ago By Asa Hiken - 1 hour 52 min ago By Tim Nudd - 2 hours 18 min ago By Sabrina Sanchez ...

TikTok announced on Tuesday that it’s introducing new ad formats, including one that displays another brand’s logo alongside TikTok’s on the launch page when users open the app. The new “Logo Takeover ...

The new ad product cannot be liked or shared, does not carry an 'ad' label and has no associated accounts to identify who the advertiser is. X (formerly known as Twitter) has started rolling out a new ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Elon Musk's X is now serving users clickbait advertisements that can't be blocked or reported. Credit: Thomas Trutschel/Photothek via Getty Images X, the Elon Musk-owned platform formerly known as ...

On a fast-moving social platform like TikTok, where the short-form nature of the content is one of its key selling points, that interruption can feel much worse. To avoid that, and to capitalize on ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. One of the best things about out-of-home (OOH) advertising ...