The last five years have seen an explosion in search advertising, with spending nearly doubling year-over-year to reach more than $8 billion in 2007, according to Thomas Weisel Partners. During the ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

At today’s Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called “Parsing the ...

The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, ...

Bring on the online ad exchanges: several companies are looking to bring stock market efficiency to online advertising--eBay is the highest-profile of these--but smaller players like The Right Media ...

Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance. Prioritising the ...

Eight years ago, Google debated slashing the fees for its advertising exchange — the highest in the industry — after websites developed a way to boost online ad revenue while bypassing the company’s ...

Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar with ...