In 2016, when Jenny Camarena walked into her family’s tequila distillery, La Alteña, in Jalisco, Mexico, after years of being ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Jose Cuervo, the world’s top-selling tequila brand, is not a ...

If you drink tequila, there's a good chance you've had a shot or two of Jose Cuervo at some point. Perhaps it's one of your go-to tequilas for making margaritas. But how much do you actually know ...

Ask almost any imbiber in the U.S. about their favorite way to indulge in tequila, and more than likely, their response will include some version of a margarita, and rightfully so. Margaritas are ...

Gary Shansby directed brands such as, oh, Clorox and Maguire’s Car Polish. So what do he know about tequila? Well, he knew Mexico’s most famous legal export ranked as the fastest growing product in ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.

Tequila remains a spirit on the rise. Could women's taste for tequila be helping continue its two-decade climb? Of course, women aren't strangers to tequila. Some well-known examples: Miranda Lambert ...

As lawsuits shake up the tequila world, one ultra-premium brand is removing the labels and daring you to taste the truth. On National Tequila Day, not all bottles are created equal, and Volcán de Mi ...