Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

At CES last year, Sony teased an AR/VR headset prototype focused on “spatial content creation.” And at the same time, Siemens announced it was working with Sony to use that same hardware, including ...

Campfire's platform lets users collaborate on 3D design files in augmented or virtual reality. Collins Aerospace is using Campfire to develop aircraft equipment more efficiently. This article is part ...