In 2017, Nielsen reported that black consumers spent $473 million on their hair, both on products and salon services. Yet for many with natural hair — especially those with 4C, the kinkiest of all ...

FREDERICK, Md., July 22, 2025 /PRNewswire/ -- Best Kept Secrets Salon, a trusted leader in natural hair care with over 30 years of experience, is launching its first-ever 4C Hair Boot Camp, a hands-on ...

Trying to figure out your hair type can be a tricky process. Especially when you notice curl patterns that fall on the type 4 spectrum. For instance, what are the characteristics to look for when it ...

As I looked in the mirror from my salon chair on a recent February afternoon, peeking through the two-strand twists caressing my forehead, I didn’t recognize the woman glancing back at me. I had just ...

We could rattle off a list of typical black girl hair struggles; like sitting in the salon too long or tying down our hair every night before bed. But the struggle often becomes more real for ...