When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Loooop Studio We've seen plenty of designers' unique takes on iconic logos, but here's ...

A study called “Branded in Memory” asked more 150 Americans to draw 10 famous logos from memory as accurately as possible. The study found that very few people could create near-perfect drawings of ...

What happens when brands are reduced to mere abstraction? Are they still recognizable? Is Google still Google without Catull type? Here, Graham Smith of IMJUSTCREATIVE, a freelance logo and identity ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...