An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast – took the stage at CES on Wednesday to discuss their latest effort to ...
Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...
Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
Ahead of the trade show, Comcast announced its new ad-buying platform, Universal Ads. The company will be using its own ...
But the focus for the ad industry isn’t just about the large language models creating quick videos that general consumers of ...
At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video advertising purchases. Initial partners include Fox Corporation, Warner Bros.
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