For context, the tagline of the campaign is “Sydney Sweeney has great jeans,” and, as is explicitly pointed out, the whole thing is a play on Sydney’s “great genes.” Some people have taken issue with the glorification of Sydney’s genetics as a blonde-haired, blue-eyed, white woman, accusing AE of promoting eugenics and “ white supremacy .”

Elon Musk has reacted to Sydney Sweeney's much-talked-about American Eagle advertisement. In the commercial titled "Sydney Sweeney Has Great Jeans," the Euphoria star, 27, says: "Genes are passed down from parents to offspring,

Even Stephen Colbert thinks the online uproar over Sydney Sweeney ‘s American Eagle jeans ad is a bit much.