This story appears in Sportico's Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox.

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business ...

The Washington Capitals will continue to wear the logo of Chinese-owned social media platform TikTok on their road jerseys ...

The University of Wisconsin is refusing to disclose even redacted copies of its current athletes’ NIL agreements, contending ...

The University of Wisconsin denied a request by Sportico to view its current athletes' NIL deals, saying that sharing the ...

The Badgers have refused to disclose the information, citing one specific and perhaps controversial reason. The University of ...

One of the enduring storylines of the 2024-25 college football season was newfound parity across the sport. On Monday night, ...

Some of the student-athletes with large TikTok platforms included Olivia Dunne, a gymnast at LSU with over seven million ...

The UConn women's basketball program had a record-setting season for ticket sales in 2023-24, generating over $3 million.

The Detroit Lions were the NFL's most-watched team in nationally televised games during the 2024 regular season.

The Washington Capitals will continue to wear the logo of Chinese-owned social media platform TikTok on their road jerseys as ...