Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's not over.

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial intelligence by building more data centers or buying a larger player in the segment,

Thanks to AI, and Apple is increasingly finding itself trailing, rather than leading. But it has a plan to change that, and emerge victorious.