The iPhone 17 Pro and iPhone 17 Pro Max look set to go on sale on Friday, Sept. 19. The timing will be early morning, usually 7 a.m. in your time zone — so Australians and New Zealanders are usually among the very first to see the new phones.

Pricing and availability are critical factors to consider when deciding between these two models. The iPhone 17 Pro Max is rumored to come with a modest price increase of approximately $50 compared to the iPhone 16 Pro Max. Additionally, early adopters may face limited stock during the initial release, which could delay access to the device.