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Why are people mad at E.l.f. Beauty? The Matt Rife controversy, explained
In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury lawyers “E.l.f.ino & Schmarnes.” The brand may have been hoping the comedic duo would bring laughs, but instead, the ad has been stirring up controversy.
Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...
13hon MSN
Comedian Matt Rife’s new e.l.f make-up ad becomes latest celebrity ad generating outrage online
Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his ...
The campaign also included by an August 13 pop-up that was designed to channel the ad and look like the inside of a courthouse. The event — which teased an appearance from Heidi N Closet in character ...
Cosmetics' new legal-inspired commercial, 'The Law Offices of e.l.f.ino & Schmarnes,' stars comedian Matt Rife and drag icon ...
PRIMETIMER on MSN11h
"Total lack of awareness": Internet reacts as e.l.f. Cosmetics addresses Matt Rife controversy
LASH today to see what your case is worth.… pic.twitter.com/25wEjKcEhI The e.l.f. Beauty’s global chief marketing officer, Kory Marchisotto, said they picked Matt Rife for the campaign because his ...
E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife ...
In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...
E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...
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