Although the timing of the New Heights post and the Taylor Nation message nodded toward a major announcement arriving Wednesday, Aug. 13, Swift might be making a splash on the 12th instead. Billboard has reached out to Swift’s rep for comment.

Countdown Appears on Taylor Swift's Website Amid New Album Speculation originally appeared on Parade. A mysterious countdown has appeared on Taylor Swift 's website amid growing speculation that a new studio album will be released this week.

Pop music’s biggest star is teasing her new era and it appears to be kicking off in just a few hours. On Monday, after teasing fans through various social media posts, Taylor Swift added a countdown clock to her website that ends at 12:12 a.m. on Tuesday, Aug. 12.