Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
QSR magazine2d
Mike Grams and Meredith Sandland to Join Leadership Team at Starbucks
In what promises to be a busy week for Starbucks ahead of its Tuesday earnings, the brand followed up Monday news of in-store ...
New York Post13d
Starbucks to cut corporate jobs as CEO continues overhaul of coffee giant
Brian Niccol, the former Chipotle Mexican Grill ... an experienced marketer who previously led Taco Bell and Chipotle, to help it turn things around.
Cape and Islands NPR2d
See you latte: Starbucks plans to cut 30% of its menu
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
QSR magazine1d
The Fix at Starbucks Had to Start with Mobile Ordering
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...