Elon Musk's xAI, even more than rival AI startup leaders like OpenAI and Anthropic, is a cash incinerator — and despite the company's soaring valuations, it has little prospect of building significant revenue,

Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

Days after introducing an AI ‘waifu’ companion for Grok, Elon Musk is now officially teasing a male version for the ladies. So far we can tell it is broody and dark-haired, and according to Musk, “his personality is inspired by Edward Cullen from Twilight and Christian Grey from 50 Shades .”