HBO Max Name History - Search News

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Branding Experts on Decision to Flip Max Back to HBO Max

Here's why HBO Max has rebranded so many times

The HBO Max rebrand could help restore awareness and credibility associated with HBO's storied entertainment name, said Ben Kunz, the chief strategy officer at advertiser Mediassociates.

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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'

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It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

HBO makes major U-turn on Max

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‘How many times has HBO changed their name..?’: Netizens poke fun as Max rebrands back to HBO Max

Warner Bros has yet again changed the branding of their streaming site Max, and this time they decided to learn from the past and take a step back. Max was previously HBO Max unti

Soap Central on MSN · 1d

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Max is becoming HBO Max — again. Why the name is changing

· 19h · on MSN

HBO makes major U-turn on Max after just two years

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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Max was an all-time bad rebrand

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max Is Back: WBD Rebranding Streamer This Summer

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HBO Max is coming back: Streaming platform rebranding again after 2 years

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Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

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HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut “Eleanor the Great” (premiering at Cannes) and her acting role in this summer’s “Jurassic World Rebirth,” the Oscar nominee expressed continued shock over “Avengers: Endgame” being shut out of major races like best picture. To …

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,